PT Tencent Technology Indonesia
Job Title: Marketing Manager, PUBG MOBILE
Reporting to: 5 Product Manager, Country Manager
Tencent Games Indonesia is looking for a Marketing Manager to join the PUBG MOBILE team. We are looking for someone who is: passionate about the game, especially Mobile Games in general, can articulate the brand’s objectives through high-quality offline and online marketing and branding initiatives, collaborations and partnerships with KOLs/Influencers, seeks out opportunities to learn/grow/innovate, understands the value of process, and maintains a high level of attention to detail.
We are looking for a forward thinker that has a strong willingness to grow the PUBG MOBILE community, is strong in understanding trend, deep understanding of the game itself, and an extraordinary thinking about the content composition. This role will dive into the established brand identity and will be handling successful implementation marketing activities. The ideal candidate will be comfortable in ail aspects of handling planning and execution of marketing initiatives, engage with partners and communities, and good in achieving objectives in terms of quality and standards in remarkably quick time frames.
This role delivers high-quality marketing campaign initiatives, able to engage with our community about our products and brand campaigns through the activities, and can maintain their passion to keep on playing PUBG MOBILE. This is an opportunity for a talented, hardworking, and proactive individual to grow and develop in a fast-paced environment while contributing to a wide range of exciting franchises.
- Collaborate with talent agencies and create initiatives for KOLs and ensure these agencies will support Company’s goals and KPI.
- Develop and implement global marketing strategy to support project goals and initiatives, helping to increase brand awareness and build reputation.
- Create content and event planning and implementation for the brand and internal events and promotions.
- Project management: monitor status of project from kick-off to post performance review – check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
- Lead in collaborating with internal stakeholders (including Brand Marketing, Product Development, Business Development, Partnership, Creative Development, Community).
- Research, write and promote strategies to targeted competitors and industry.
- At least 3+ years of brand marketing experience of marketing operations, campaign implementation with experience managing influencers and/or communities.
- Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation.
- Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels.
- Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns
- Project management skills and ability to manage the priorities of multiple stakeholders
- Avid gamer with extended experience in console and mobile products a plus.
- Excellent communication and writing in both English and Bahasa Indonesia (Mandarin speaker is a plus).
Last but not least, Hardcore Game Enthusiast.
- Have experience in the Game Industry and is familiar with the gaming communities
- Deep understand of PUBG MOBILE or other FPS games.
Tentang PT Tencent Technology Indonesia
Tencent Indonesia Didirikan pada November 1998, Tencent adalah penyedia layanan nilai tambah Internet terkemuka di Cina. Sejak didirikan, Tencent telah mempertahankan pertumbuhan yang stabil di bawah strategi operasi berorientasi pengguna. Pada 16 Juni 2004, Tencent Holdings Limited (SEHK 700) go public di papan utama Bursa Efek Hong Kong. Ini adalah misi Tencent untuk meningkatkan kualitas hidup manusia melalui layanan Internet. Saat ini, Tencent menyediakan platform sosial dan layanan konten digital di bawah Strategi "Koneksi". Platform Internet Tencent di Indonesia – JOOX, WeChat, dan VOOV – berupaya memenuhi berbagai kebutuhan pengguna Internet dalam komunikasi dan hiburan.