• Create and propose the relevant brand marketing strategies and corresponding brand plans within allocated budgets in order to achieve annual and long-term marketing, market shares and sales brand targets. Regularly monitor the brand performances and recommend strategies for the brands performances.
• Prepare and manage action plans and critically evaluate all planned brand activities in order to guarantee the best implementation of the projects and ensure proper reporting to director marketing.
• Review and analyze brand performances and competitive environment. Identify and anticipate opportunities and threats in the marketplace and propose, develop and implement specific action plans in order to ensure permanent company competitiveness in the market.
• Ensure regular control of all brand related direct marketing expenses and analyze the efficiency and cost effectiveness of all running brand related activities, in order to achieve maximum return on investment while optimizing the brands allocated budgets.
• Develop, propose and execute activities aimed at reinforcing the overall brand images and supporting marketing and sales targets. Develop required POSM for the brands in order to best communicate brand attributes and stimulate consumer's demand. Furthermore ensure and control appropriate use and placement of materials by the field.
• Coordinate and interface with all relevant departments (Commercial, External Affairs, Legal, etc.) in order to foster internal communications, effective teamwork and best usage of financial resources. 
• Develop the relationship with creative agencies and third parties, assisting them to continuously meet PMI standards and evaluating their performance, to leading to high quality service.
• Maintain an effective working relationship with relevant departments in developing new special packaging, trade programs and brand portfolio opportunities in order to enhance overall marketing effectiveness.
• Follow all legislative issues and ensure that all marketing activities are inline with local regulations. If necessary, consult the company legal counsel.

• Require a minimum of Bachelor’s degree from any discipline
• Min 3 - 5 years' experience in Brand related roles
• Strong Data Analysis on Microsoft Excel and Data Visualization on Microsoft Power Point
• Agile and have strong drive for result and strong logical & rational thinking
• Have good presentation skill both in creating and presenting
• Excellent communication skill in both written and spoken
• Excellent interpersonal skill and ability to work in a team
• Fluency in written and spoken English

PT Hanjaya Mandala Sampoerna Tbk. (“Sampoerna”) telah menjadi bagian penting dari industri tembakau Indonesia selama lebih dari seratus tahun sejak berdiri tahun 1913, dengan produk legendaris Dji Sam Soe atau dikenal dengan “Raja Kretek”.

Selama lebih dari satu dekade, Perseroan memimpin pasar rokok Indonesia dengan pangsa pasar sebesar 28% pada tahun 2022. Sampoerna merupakan pelopor kategori Sigaret Kretek Mesin Kadar Rendah (SKM LT) di Indonesia dengan memperkenalkan produk Sampoerna A pada tahun 1989.

Sampoerna merupakan anak perusahaan PT Philip Morris Indonesia (“PMID”) dan memiliki afiliasi dengan Philip Morris International Inc. (“PMI”) sejak 2005. PMI adalah perusahaan rokok internasional terkemuka dengan merek global, Marlboro. Ruang lingkup kegiatan Perseroan meliputi, antara lain memproduksi, memperdagangkan, dan mendistribusikan rokok termasuk juga mendistribusikan Marlboro, merek rokok internasional terkemuka yang diproduksi oleh PMID.

Tim manajemen Sampoerna yang berpengalaman senantiasa menerapkan praktik global terbaik dan sistem kelas dunia dalam mengelola lebih dari 20.700 karyawan tetap di Sampoerna dan anak perusahaan.

Selain itu, Sampoerna juga bekerja sama dengan 38 Mitra Produksi Sigaret (“MPS”) yang pabriknya tersebar di pulau Jawa dan secara bersama-sama mempekerjakan lebih dari 45.600 orang dalam memproduksi produk-produk Sigaret Kretek Tangan (“SKT”). Perseroan menjual dan mendistribusikan rokok melalui 109 lokasi kantor cabang zona, kantor penjualan, dan pusat distribusi di seluruh Indonesia.